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When you are setting up your website, you want to get the best service for your money. By choosing the best web designers, in keeping with your brand and company statements, you are investing in the future of your company. The importance of a fresh, professionally designed and user-friendly website cannot be emphasised enough. If your website is looking dated, is not working properly or is difficult to navigate, it creates a very poor impression about your company and brand. Choosing the best web designers you can afford therefore makes excellent business sense.

How do you go about finding the best web designers? The answer is a little more complicated than just looking in the yellow pages. You are going to need to do a little research first – a website, done properly; costs a bit to set up and you need to ensure that the capital outlay will pay off in the long run. The best type way to find a web designer is through word of mouth referrals from people who have actually been clients of the said company. It is no good to get a recommendation from a friend of the designer because they would naturally be biased. Presumably, a client of the company would have no such bias.

Your next option is to look through advertisements and telephone directories or on the net. The advertisement is your first screening – do any ads stand out more than the others? Are some much more innovative? Hopefully by now you will have settled on a couple of possibilities.

Take this handful of names and Google the company names. Check for any comments on the web about the company. Check each company’s website. What is your first impression of the company based on the website? Presumably they pull out all the stops on their own website so consider this – is this the website of one of the best web designers? Is the website user-friendly and easy to navigate? Are all the links working? Do the animations work correctly? (Bear in mind that the capabilities of your computer influence this as well.) How long did the site take to load? Does the site look like any other site or does is show innovation and creativity? Do you detect a lot of typos? (This is a pretty bad sign as it shows inattention to detail and if they don’t put the work into their page, are they really going to put it into yours?) They should also have, or be willing to give, some of the addresses of websites that they have designed.

Finding the best web designers is going to take some effort on your part but the effort is well worth the reward. Be sure that you get the best you can in order to avoid problems later.

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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

Quality Attributes of the Best Web Design Firms

Due to increasing internet marketing, the demands of web design firms are increasing considerably. As a result there are plenty of companies available to choose from and all promise to offer efficient service. However, not all companies can stand to their promises. There are certain quality attributes of best web design firms that make them complete and worth dealing with.

Highly Qualified Experts

A good design company will offer the client with great service at affordable price. It will offer all e-commerce web development services in professional way with best website designer, SEO services, internet marketing consultant and professional web developers. Other services include content creation, creative web design, web hosting and other things that are needed to complete a website with affordable website design cost.

Quality for the Value

A good web design firm should know how to balance between quality and price. Many companies ask for high price and end up giving simple and amateur website. A best web developing company will follow certain principles to make an original site. Pricing is set depending on what you expect from the sites. Website can be extremely simple with few graphics and which can be cheaper. However, there are certain website that is in great demand, which contain forums, flash graphics, data bases, and shopping cart.

Ability to Meet the Deadlines

It is necessary for any web developing company to meet the deadlines no matter how long the project is. Time and money are the two factors that company should never take lightly. The client’s investment is the biggest asset for their good profile. To satisfy them by fulfilling their development project in the given time is the company’s primary goal. The company should make sure that project end up with smooth operation. it is the responsibility of the designer to sent their weekly project reports to the clients, this will give an idea about the work process of the company.

Good Portfolios

A company must know that clients will get convinced to hire them only after looking at their portfolios and contacting some references. Hence, such companies should have a variety of portfolios and projects that can impress the clients. It would be an advantage for the company to show the clients the site they can visit and surf through different sites. the samples and portfolios should be organized enough so that the client can know that the company has the experience of delivering what they need

The Company should be Certified

A web design company is considered as the best only if it is an ISO 9001-2008 certified company. The company should be extended with its series in web development, web design and other internet marketing sources. The company should offer creative, quality and quick website design solutions to the clients. The clients should enjoy all the services at affordable price. Web design firm should keep in mind that website is the online reputation for the client’s business

Once you find the necessary quality attributes of the best web design firm, you can be sure to hire it. Remember; when it comes of hiring a web company, you should keep in mind the above factors. If you are not sure about which line to go for, internet marketing consultant can be helpful.

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